Molly Wood’s recent New York Times piece about HD voice nicely articulates the frustrations of poor call quality that most of us experience every day. We agree that calls, personal or group, don’t have to sound terrible. In fact, they should sound great. But the standard HD applications she mentions are only another half step toward strong, consistent sound quality—not the solution.

As the CEO of Voxeet, I spend every day (and more than a few nights) thinking about how to create mobile calling experiences that provide clear, consistent sound quality, no matter what device you’re on, where you’re calling from or how many people you’re talking to. We think this level of quality should be a given on every call. That’s why we’ve pushed past HD voice into the realm of 3DHD, which couples high definition voice streams with a spatial element.

To build our technology, we started with an algorithm that mimics the way the human brain processes sounds, and then incorporated three-dimensionality. On Voxeet calls, every participant gets an individual audio stream that brings his or her voice to the conversation from a distinct place, so you can hear every word and always know who’s talking.

We couple this immersive audio experience with an on-screen virtual room with unique avatars for each caller, making it easy to see who’s talking when. During group calls, you can arrange individuals on your screen—smartphone, tablet or laptop—however you want, so that your virtual conference room resembles a real-life one. If you put person X’s avatar at the outside of the room and person Y’s in the middle, for example, person Y will sound closer to you.

We call the resulting solution “natural conferencing.” Simply put, it’s the way calls were meant to be. Our promise is that once you try it, you’ll never go back to terrible-sounding calls. Don’t take our word for it, click here to experience the difference yourself.